Tina Turner Privacy Policy

Last updated: May 21, 2026

In this policy you will find information about how we at Pophouse Entertainment Group AB and its parent, subsidiary, and affiliate companies (“Pophouse”, “We”, “Our” or “Us”) processes your personal data when you visit our webpage thetinaturner.com (the “Site”), purchase products from the Site, when you subscribe to thetinaturner.com mailing list, newsletters and promotional updates and/or otherwise interact with us through our websites (including thetinaturner.com), social media pages, email, text, mail, any offline business interactions (collectively our “Services”).

Pophouse is committed to protecting your personal privacy and always strives to process your personal data with care and responsibility, under applicable data protection laws, including the General Data Protection Regulation (GDPR).

Who is responsible for the personal data we process?

Pophouse, organizational number 559000-0484, is the data controller for your personal data.

You can contact us at any time with questions regarding our processing of your personal data. Our contact details can be found below under the heading “Contact Information”.

What is personal data and the processing of personal data?

Personal data is any information that can be directly or indirectly linked to a living individual. This may include information such as name, email address, pictures, phone number or purchase history. Encrypted data and various types of electronic identifiers, such as an IP number, IP address, or information about your computer or mobile device, may also be personal data if they can be linked to you as an individual.

Processing of personal data refers to any type of handling, such as collecting, storing, using, sharing, deleting, and modifying of personal data.

All processing requires a legal basis. A legal basis may, for example, be the fulfilment of a contract, our legitimate interest, your consent, or a legal obligation.

What personal data may we collect?

We may collect personal data about you in the following ways:

Data you provide to us: For example, your name, email address, address, phone number, picture and media files and date of birth, which you voluntarily provide when you fill out forms on the Site, place a purchase, subscribe to the Tina Turner mailing list, register for events, participate in promotions, competitions, or surveys or upload content to the Site.
Data we automatically collect: For example, technical information collected when you access the Site, including your IP address, browser type and version, operating system, access times, geolocation data (via IP location services), and information about your visit (such as full URL clickstream and pages viewed).
Cookies and Tracking Technologies: We use cookies and pixels to distinguish you from other users, personalize content, and analyze traffic.
Behavioral and Interaction Data: We collect information based on your interactions with our online store, including data regarding products you have searched for, items you have added to your shopping cart, and other navigation patterns. This data allows us to provide personalized product suggestions and relevant updates if you have abandoned your search or shopping cart.

What is the purpose of our processing of your personal data?

We may process and use the personal data we collect for the following purposes:

To send you newsletters, news, promotions, and special offers tailored to your interests regarding the Tina Turner brand and relevant Pophouse initiatives.
To administrate a purchase via the Site.
To respond to your queries and provide customer support.
To host, manage and display user-generated content on our platforms and to utilize uploaded fan pictures in accordance with our Terms of Use (which may include our Site, social media channels, in marketing materials and merchandising).
To operate, personalize, maintain, and improve the efficiency and security of the Site.
To analyze trends and usage statistics to optimize your experience.
To provide you with relevant product recommendations and timely reminders to complete your journey on the Site.
To analyze your preferences and suggest products tailored to your interest.
To identify and prevent fraudulent transactions or security threats.

What is the legal basis for our processing of your personal data?

We process personal data based on the following legal grounds:

Consent: For example, when you voluntarily subscribe to our mailing list, register for updates/event, accepts a cookie or explicitly opt in to receive marketing communication. You may always, at any time, withdraw your consent.
Legitimate interest: To manage our relationship with you, operate, secure and improve our site, and to provide you with tailored information and marketing. This may include profiling your behavior, such as analyzing your search history and shopping cart activity to enhance your shopping experience and provide relevant product recommendations and communications. You may always object to such processing, or request that such processing is restricted.
Performance of a contract with you: When processing is necessary to fulfill an agreement with you or to take steps prior to entering a contract. For example, when you make a purchase on the Site, we need to process your personal data to facilitate the purchase and send you the products. This legal basis also applies for example when you upload pictures to our Site; we process this data to fulfill our agreement with you in accordance with our Terms of Use, which governs our right to host and utilize your uploaded content for marketing, social media, or merchandising.
Legal obligation: When we need to process your personal data to comply with the law, including accounting rules and other legal or regulatory requirements.

For how long do we process your personal data?

We will retain the information we collect only for as long as is reasonably necessary to fulfill the processing purposes set out in this Privacy Policy, or as required by law.

Who might we share your personal data with?

We may share the information we collect with selected third parties in the situations described below:

Pophouse Group Companies: We may share personal data within the Pophouse Entertainment Group (including subsidiaries and affiliates).
Third-Party Service Providers: We share personal data with trusted service providers who perform services on our behalf. This includes, for example, entities providing email delivery and newsletter distribution services, hosting services, data analysis, marketing assistance, merchandise fulfillment partners (who process orders, and ship products to buyers), and providers handling customer service inquiries or support.

Strategic Business Partners: To preserve, promote, and celebrate the musical legacy of Tina Turner, Pophouse collaborates closely with key partners in the music industry, with which we may share your data with. These partners may in some instances act as independent data controllers for the personal data they receive. This means they determine their own purposes and means for processing your personal data. If recipients of your personal data act as independent processors, please refer to their specific policies to understand how they handle, protect, and store your personal data.

Corporate Transfers and Legal Obligations: We may disclose your data pursuant to a court order, subpoena, or legal process, or as part of an actual or potential corporate sale, merger, acquisition, or asset transfer.

When we share your personal data with third parties and partners as described above, we do so only to the extent necessary and we never share more data than required or that you have consented to.

Where do we process your personal data?

We always aim to process your personal data within the EU/EEA. However, because we work with global service providers and partners, your data may sometimes be transferred to countries outside EU/EEA (such as the United States). When this happens, we make sure to implement appropriate safeguards, for example the following:

Transferring the data to countries that have been officially deemed to provide an adequate level of protection for personal data by the European Commission.
Utilizing specific Standard Contractual Clauses (SCCs) approved by the European Commission, which binds the receiving entity to afford the personal data the exact same level of protection it has within Europe.

How do we protect your personal data?

Pophouse takes appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, destruction, or alteration. We follow industry standards and best practices to ensure that your data is handled securely.

What are your rights and how can you exercise them?

In this section, we have summarized your rights under the General Data Protection Regulation (GDPR) when we process personal data about you.

You have the right to contact us at any time if you wish to exercise any of these rights. You can find contact information below under the heading “Contact Information”.

Right of Access: You have the right to know whether we process your personal data, which data we process about you, and how we process it. If you wish to access this information, you can request a compiled record (data extract).

Right to Rectification and Erasure: You have the right to request correction of inaccurate or incomplete personal data we process about you. You also have the right, under certain circumstances, to request that we delete your personal data or restrict our processing, for example, if it is no longer necessary for us to process the data, if our processing is based on your consent and you withdraw that consent, or if you object to our processing for direct marketing purposes. In some cases, our ability to fulfil a deletion request may be limited if we are legally required to retain the data.

Right to Data Portability: If our processing is based on your consent or is necessary to fulfil a contract with you, you have the right to request that the data you have provided us with be made available to you in a structured, commonly used, and machine-readable format. You also have the right to transfer such data to another data controller.

Right to Restriction of Processing: Under certain conditions, you have the right to request that we restrict our processing of your data. This means we will mark the data so that it is only processed for specific purposes in the future.

Right to Object: You have the right to object to the processing of your personal data based on a balancing of interests, such as when we rely on our legitimate interest.

Right to Lodge a Complaint: If you wish to complain about our processing of your personal data, we hope you will contact us directly so we can correct the issue. However, you always have the right to lodge a complaint with a supervisory authority. The appropriate authority is the one in the EU member state where you reside or where the alleged violation occurred. You can always submit your complaint to the Swedish Authority for Privacy Protection (IMY), which can forward the matter to the appropriate authority if it is not the correct one.

Use of cookies and similar technology

We use cookies and similar technologies (such as pixels) to distinguish you from other users of the Site to help us provide you with a good experience when you browse the Site, to improve the Site, and to provide you with tailored content and advertising. Below, we use the term “Cookies” to refer to all such technologies.

Cookies help us understand how our website is used, customize content and ads, and share certain information with our partners, including advertising platforms.

11.1.What are cookies?

Cookies are small text files stored on your device (computer, mobile phone, tablet) when you visit a website. They are used to remember your settings, enhance functionality, and collect information about your behavior on the website.

Pixels are small invisible snippets of code loaded from external servers and used to collect data, often in combination with cookies, for example, to measure ad effectiveness or link your activity to social media.

11.2.Different types of cookies

Session Cookies and Persistent Cookies: A session cookie disappears automatically when you close your browser, while a persistent cookie stores a text file on your device for a shorter or longer period after your visit, unless you delete it yourself. Persistent cookies are used, for example, to remember settings such as language preferences. When you return to a website, new session cookies are placed in temporary memory and persistent cookies are renewed.

First-Party Cookies and Third-Party Cookies: First-party cookies are placed directly by the website you visit and are often used to remember your settings and improve functionality.

Third-party cookies are set by entities other than the website you visit, such as advertising networks or analytics tools like Meta and Google. These cookies are often used to track users across websites and create profiles for target marketing.

You can block certain cookies directly in your browser. The browser may then automatically reject such cookies or notify you each time a website, such as this Site, requests permission to place cookies.

For instructions on deleting or blocking cookies via your browser, refer to the browser’s help function, for example:

Google Chrome

Microsoft Edge

Safari, on computer

Safari, on iOS devices

After visiting our Site, you can review and delete persistent cookies stored via your browser.

11.3.Categories of cookies based on purpose

We may use different types of cookies, categorized as follows:

Necessary Cookies: These cookies are essential for the website to function properly. They enable basic features such as page navigation, secure account access, and shopping cart management.

The website cannot function correctly without these cookies.

These types of cookies do not require your consent. If you do not allow necessary cookies, you cannot use our website.

Preference Cookies: These cookies enable personalization and allow the website to remember information that changes how it behaves or looks, such as your selected language or region.

If we want to use these types of cookies, we require your consent.

Analytics Cookies: These cookies help us understand how visitors interact with the website by collecting and reporting information anonymously. They are used to improve website performance and user experience.

If we want to use these types of cookies, we require your consent.

Marketing Cookies: These cookies are used to display ads that are relevant and engaging to individual users and to measure the effectiveness of ad campaigns. This may be based on content you view, your user profile, or other user information, including previous activity, website or app visits, location, or demographic data.

These cookies are often placed by advertising platforms, with your permission.

In all cases where our use of cookies, and subsequent processing, is based on your consent, you may change or withdraw your consent at any time.

US Specific Privacy Terms and Concepts

This section supplements our global Privacy Policy and describes the types of personal information Pophouse collects, uses, discloses, and protects under applicable US privacy laws. It applies to information gathered through Services. The following subsections serve as Pophouse's Notice at Collection under applicable US privacy laws, including the California Consumer Privacy Act ("CCPA").

12.1 Collection of Personal Information

In the preceding twelve (12) months, we have collected the following categories of personal information (note that not all categories may be collected about every individual):

Identifiers such as first name, last name, customer number, and unique personal identifier or similar identifier.
Demographic Data such as age range, gender, and estimated income.
Contact Information such as billing address, delivery address, email address, and phone numbers.
Commercial or Transaction Data such as order details, amount charged, payment method, products considered, purchased, returned, exchanged or registered, wish list information, as well as membership in a Pophouse discount program.
Device and Network Data such as internet protocol ("IP") address, login data, browser type and version, internet connection, time zone setting and location (including geolocation), browser plug-in types and versions, operating system and platform, logs, and other technology on the devices you use to access the websites.
Usage Data such as information about how you use our Services like date and time of your visit to our websites, clicks, browsing history, and website traffic data.
Account Data including information to activate and maintain your Pophouse account, such as account number, account creation date, and last login date.
Behavioral and Preference Data such as preferences, tendencies, or interests based on orders made by you, items viewed, feedback or survey responses, and preference data.
Marketing and Communications Preference Data such as your preferences in receiving email, text, push notifications (through third-party platforms like WalletPass) or postal marketing from us and our partners who are authorized to communicate with you, participate in sweepstakes and other prize competitions, and other communication preferences.
User Content such as content provided or posted by you, including User Generated Content ("UGC"), product reviews, interactions with our customer service and privacy teams via email, chat and phone, and any other content you provide on Pophouse webpages, social media platforms, in promotions emails and advertisements, and other initiatives. We also collect Social Media User Content Data such as any social media information that you have shared publicly, social media handle, and comments or messages you have shared with us on social.
Audio, Electronic, Visual, or Similar Data such as in-store Closed-Circuit Television ("CCTV"), photographs you upload for product customization, customer experience calls, and data collected through in-store analytics platforms which may include video recordings, WIFI signals, sensor data, and other technologies to understand customer traffic patterns, engagement, and store performance.
Inferences drawn from or created based on any of the information identified above.
Professional or Employment-Related Information such as employer or associated business, job title, work email (as described below), and quotes submitted.
Sensitive personal information (in limited circumstances). While Pophouse does not collect or process precise geolocation through our websites, our service providers may collect such information to find a store near you using your location data which may be considered "sensitive personal information" or "sensitive data" within the meaning of US privacy laws. Pophouse does not ask you to provide, and we do not knowingly collect, any sensitive personal information from the typical consumer as part of the Services. In very rare circumstances, Pophouse does ask that you provide us with sensitive personal information in the form of a 1099 form solely for the purpose of legal matters to allow us to facilitate sweepstakes and giveaways of Pophouse products above a certain monetary value.

We also collect limited personal information (including name, job title, telephone numbers, and email address) from our business contacts, vendors, and contractors for the purpose of initiating, operating, managing, and maintaining our business relationships. We collect personal information from our ambassadors including contact information, user-generated content, professional or employment-related information, and other information you provide to us to manage the ambassador program.

12.2 US Specific Sources of Personal Information

In addition to the general sources outlined in our global Privacy Policy, we automatically collect certain personal information in the US through specific means:

Session Replay: Our websites may utilize technology often known as "session replay" technology that allows Pophouse to understand how users interact with our websites, including replays of interactions with our websites. By using our Services, you represent you have read this disclaimer and understand that Pophouse may use this session replay technology to record how you interact with our websites, including clicks and curser movements, which may be used by Pophouse for our own internal analytical purposes, fraud prevention, and to improve and enhance our websites.
Video Data: We also use CCTV cameras to collect and retain for a limited duration, images of our people in our stores for fraud detection, theft prevention, and security.
Other Technologies in our Venues and Retail Stores: We have deployed WIFI access points and sensors in some of our stores, and we receive aggregate reports regarding store traffic that relies in part of information collected from the WIFI access points and sensors to track traffic patterns in our stores. If you wish to exclude your device from such in-store mobile analytics, you can opt out at any time by turning off WIFI on your device.

12.3 Disclosures of Personal Information (Including "Sales" / "Sharing" and Targeted Advertising)

In the preceding twelve (12) months, Pophouse has disclosed all of the CCPA categories listed above for a business purpose to Pophouse Affiliates, Service providers (including AI-assisted image creation tools, chat support, payment processors, and fraud prevention), Consultants/advisors, Analytics/marketing/advertising partners, Joint marketing and business partners, and entities involved in business sales or legal compliance.

12.4 Targeted Advertising and "Sales" / "Sharing" of Personal Information: We do not sell consumers' personal information for money. However, some US state laws broadly define "sales", and certain sharing activities described below may therefore be considered a sale under certain privacy laws even though we do not receive any financial compensation from third parties in exchange. Instead, we do share certain personal information with third parties for their own purposes in exchange for insights, certain rights, and other valuable services, such as with direct mail and other marketing partners to expand our brand outreach, and with leagues, teams and other business partners to license, sell and promote products.

We also share personal information with third parties for the purpose of cross-contextual (or interest-based) behavioral advertising (known as "sharing" under the CCPA) or for "targeted advertising" i.e., displaying advertisements to you based on personal information collected or inferred from your activities over time and across nonaffiliated websites, applications, or online services. In the preceding twelve (12) months, Pophouse has "sold" or "shared" Identifiers, Contact Information, Commercial or Transaction Data, Device and Network Data, and Usage Data with Analytics, Marketing, Advertising, and Business Partners for these purposes. (Note that we do not disclose, "share" or "sell" text messaging opt-in data, mobile numbers or consent with any third parties for marketing purposes).

12.5 Third Party Services & Resale Operations

We use third-party payment providers and facilitators (such as Adyen) including certain Buy Now, Pay Later providers (such as Affirm and Klarna), to process payments made through the Services, as well as for anti-fraud purposes. We also partner with our resale partners to power and manage our Pophouse branded resale site; our resale partners provide the technology and operational infrastructure and enable us to offer seamless resale experience, including account management, product listing, order fulfillment, and customer support. When you engage with our Pophouse branded resale site, our resale partners may collect and process certain personal information on our behalf to facilitate these services, including contact details, account data, shipping information, and purchase history. Please note that your resale account used for our Pophouse branded resale site is separate from your Pophouse account and may be handled differently.

12.6 US State Privacy Rights

If you are a resident of Alabama (effective 2027), California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma (effective 2027), Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia you may have the right to request us to complete the following legal privacy rights:

Access: The right to know and request that Pophouse disclose certain personal information we hold about you, as well as details about whether and to whom your personal information was disclosed, shared, or sold, subject to certain exceptions.
Deletion: The right to request that Pophouse and its service providers and contractors delete any of your personal information that we collected from or obtained about you, subject to certain exceptions.
Correction: The right to request that Pophouse correct any inaccurate personal information that we maintain, considering the nature of the personal information and the purposes of its processing.
Portability: The right to obtain a copy of your personal information that was previously provided in a portable and readily usable format, to the extent technically feasible, subject to certain exceptions.

You can submit any of the above privacy rights by emailing us at dpo@pophouse.com. The information you provide will be used only to process your request. We reserve the right to ask you for additional information in order to verify your identity. Please do not include any sensitive personal or finanical information in email messages.

Opt Out of Targeted Advertising, Sharing and Sales: Residents of the states listed above may also have the right to opt-out of the processing of personal information for the purposes of targeted advertising and of the "sale" / "sharing" of your personal information (as defined under the CCPA). You may opt out using any opt out forms or links in our Services or by emailing us at dpo@pophouse.com. You may also opt-out of "sales" / "sharing" or targeted advertising conducted via cookies and similar technologies on one of our websites by enabling a legally recognized opt-out preference signal, such as GPC, and visiting that website on such browser.

Appeals: With the exception of California and Utah residents, residents of the US states listed above have the right to appeal a decision with regard to their privacy request-for example, you may appeal our decision to refuse or decline to take action on a request. To exercise a legal right to an appeal, please select the "Appeal Decision" button on the Privacy Rights Form.

12.7 Other US Specific Disclosures

Oregon Third Parties: If you are an Oregon resident, you have the right to obtain a list of third parties to whom we have disclosed personal information. To exercise that right, please email us at dpo@pophouse.com with this request.
California "Shine the Light": California's Shine the Light Law allows California residents to request a list of the "third parties" to which the business has disclosed certain "personal information" during the preceding calendar year for the third parties' own "direct marketing purposes". However, a business is not required to provide this information where the business adopts and discloses a policy of not disclosing "personal information" to "third parties" for their "direct marketing purposes" 1) unless the customer first affirmatively agrees or 2) if the customer has exercised an option that prevents that information from being disclosed for such purposes. Pophouse maintained and maintains such a policy and thus is not required to provide this information.
Profiling: Note that Pophouse does not use personal information for "profiling" for which certain US privacy laws require a "profiling" opt-out.
Use By Minors: Our Services are not intended for or directed at individuals under the age of 18. We do not knowingly collect or request personal information directly from individuals under the age of 18. We do not knowingly "sell" / "share" (as those terms are defined under the CCPA and other US privacy laws) the personal information of consumers under 18 years of age.

Notice of Financial Incentive / Bona Fide Loyalty Program Disclosure: Pophouse offers our customers certain perks, rewards, exclusive offers, and other benefits that can result in superior prices, rates, levels or selections of products and services, such as our military and first responder and friends and family programs or exclusive rewards for account sign-up. These offerings may constitute "financial incentives" or "bona fide loyalty programs" under certain state privacy laws (collectively "Financial Incentive Programs" or "Programs").

Participation in our Programs is voluntary and requires your prior opt in consent. Your participation in any Financial Incentive Program is optional, and you may withdraw from the Program at any time by following the instructions in the applicable Program's terms, or by contacting us at dpo@pophouse.com to delete your account or remove yourself from the Program.

When you sign up for one of these Programs, we may ask you to provide your contact details and other categories of personal information to provide the benefits, including the following: identifiers (like your name), contact information (like your email address), demographic data, commercial or transaction data (like your purchase history), account data, behavioral and preference data (like your purchase and product preferences and interests), professional and employment-related information, and inferences drawn about your preferences. No sensitive personal data is required for our Financial Incentives Programs. The estimated value will be disclosed to you at the time you sign up for the applicable program.

Updates to this policy

We reserve the right to update this policy at any time to reflect changes in our processing, technical developments, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of the policy.

If we make significant changes that affect how we process your personal data or your rights as a data subject, we will inform you clearly, such as through a notice on our website or via email, where appropriate.

Contact Information

If you have any questions about this policy, about how we process your personal data, or if you wish to exercise your rights under applicable data protection laws, you are welcome to contact us:

Pophouse Entertainment Group AB

Organizational number 559000-0484

Adress: Kungsgatan 48, 111 35, Stockholm, Sweden

E-Mail: privacy@pophouse.se

Webpage: thetinaturner.com